Marketing your business with an online video
Expanding your reach
Reaching to your customer through the medium of video works, and it works even better when implemented within your online business marketing strategy.
You can, as a business start communicating directly through sound and vision to your audience, allowing them to connect with your product and ideals on a deeper level.
The advancement of Consumer technology of course has meant that getting this message across is becoming easier and easier, particularly in the last few years with smart phone usage on the increase and the emergence of the tablet in the work place and on the ‘coffee table’.
By smiling, engaging and welcoming your customer into your world you are in fact building a rapport and trust with them. They are more likely to view an online video about the services you readily supply than read a long article with a few pictures thrown in about the same.
By 2014 it is projected that 62% of consumer activity online will be video*. As comms and smart devices continue to accelerate and improve the way the internet is being used is changing – consumers are looking for a richer, more engaging experience online.
Take the below video for example – Image2Talk approached us because they knew that in order to market their app they needed a good explanatory promotional video they could easily share with their potential customers. They say a picture says a thousand words… how many does a video say?
The Shareability of video
Sharing a video through Facebook, Vimeo, Google+, Pinterest and YouTube makes it easier for your followers re-share, engage and even promote your business or product. If your not engaging and sharing your ideas online – you are loosing out, plain and simple!
Talk to us about an online video
* Cisco VNI Projection